MOON RABBIT

My Role:
Branding & identity
Brand Guidelines
Brand Campaign

The sole objective in the branding exercise was to evolve the visual soul of the agency. The brief we received was to come up with a system that can be modular and dialed up and down depending on the scenario.

The manifesto:
"We are spiky and smart, opinionated and curious. Insanely focused and hugely flexible. Sometimes infuriating, sometimes inspiring. Funny, flawed, humble, qualified, sensitive, creative, argumentative, collaborative, give a shit people."

2022

w/ Moon Rabbit