ARISTOCRAT GAMING

My Role:
Branding & identity
Brand Guidelines
Brand Campaign

Aristocrat is one of the three biggest slot game manufacturers, determined to be the most desired brand within the industry, the one that every property and every player wants to encounter. With an ever-expanding roster of games, studios and partners, the channels in which Aristocrat has to communicate continue to expand. The challenge was to ensure that everything is recognisably Aristocrat Land Based and come up a system that ties everything together visually, without demanding that everything looks exactly the same.

Traditionally, game manufacturers have a secondary voice with players to the host cities and casinos, but as gaming moves online (and as their business expands beyond gambling games) their brand needs to compete with more well-known app-based gaming companies such as Playrix, Supercell, Sony, EA Gaming, Tencent, etc.

2021

w/ Moon Rabbit